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WaaPY – WhatsApp Broadcast, Automation, Notification & Customer Service Software

Facebook Messenger Automation and Shared Inbox for Business

Your Facebook Page generates leads. WaaPY makes sure your team answers every one of them. Connect Messenger to a shared, AI-powered inbox with ticketing, CRM and automation — running alongside WhatsApp, Instagram, TikTok and Telegram in the same dashboard.

Built on Meta's official Messenger Platform. Multi-agent, auditable, and connected to the systems your business already runs.

WaaPY Facebook Messenger automation dashboard with a shared team inbox and open Messenger conversation

Page Inbox was never built to be a customer service desk

Facebook Page Inbox works until you have volume. Then the cracks show.

Facebook Page Inbox

Admin access is all-or-nothing — no limited visibility for junior agents
No ticket status, so an unresolved enquiry looks identical to a closed one
No SLA tracking, response-time reporting or agent performance view
Automation limited to simple canned replies
Leads live in Facebook while customer data lives in your CRM
Lead-gen ad conversations that nobody owns

With WaaPY

Access rules by agent, department, product line or branch
Every conversation is a tracked ticket with a clear status
Full SLA, response-time and agent performance dashboards
AI-assisted responses connected to live business data
Clean data flowing straight into your CRM
Every ad lead auto-qualified, tagged and routed to an owner

A full customer engagement stack on top of your Facebook Page

A proper operations layer on top of the official Instagram Messaging API from Meta — built for teams, and connected to the rest of your stack.

Shared inbox with real access control

Assign by department, product line or branch, so complaints and VIP accounts stay with the right people.

AI chatbot connected to your data

Answers with live stock, real pricing and order status — not a keyword tree. Escalates to a human when needed.

Convert Click-to-Messenger ad traffic

Every conversation from an ad or m.me link is auto-qualified, tagged and routed before the interest cools.

Comment-to-message automation

Answer comments publicly, then follow with a private reply — without exposing pricing in public.

Ice breakers and persistent menus

New contacts get tappable starting questions, so conversations open with structure, not "hello?".

Ticketing, labels and SLA

Every conversation becomes a trackable ticket with status, owner, labels and history.

Unified CRM profile and reporting

Messenger history sits with WhatsApp, Instagram and TikTok history in one record and one dashboard.

n8n, PBX and open API

Create a CRM deal, check ERP inventory, trigger a payment link, or connect your PBX for click-to-call.

How Messenger messaging windows work — and what changed in 2026

TikTok's Business Messaging API is an approved-access product, not an open API. The requirements are specific, and regional availability is a real constraint that most vendors leave unmentioned.

Message typeWhen you can send itContent allowedTypical use
Standard responseWithin 24 hours of the customer's last messagePromotional and non-promotionalNormal sales and support replies
Proactive updateWithin the same 24-hour window, not in reply to a messagePromotional and non-promotionalFollow-up while the window is open
Human agent tagUp to 7 days after the customer's messageNon-promotional, support only, sent by a real personCases that cannot be resolved in 24 hours
Private reply to a commentWithin 7 days of the commentSingle messageMoving a public comment to a private chat
Utility messagesOutside the window, using a pre-approved templateOrders, account updates, appointmentsOrder status, booking reminders
Marketing messagesOutside the window, only after the customer opts inRecurring promotional contentSales, launches, promotions
One-time notificationOutside the window, after the customer requests itOne follow-up messageBack-in-stock and reminder alerts

Messenger is one channel. WaaPY runs them all.

Because Messenger and Instagram sit on the same Meta messaging infrastructure, teams running both get a single view of the customer instead of two half-conversations.

WhatsApp

Instagram

Messenger · this page

TikTok

Telegram

A customer who DMs you on Instagram today and messages your WhatsApp number next week is one contact with one history — not two disconnected conversations in two apps. See all WaaPY features

Connects to the systems you already run

n8n for visual workflow automation, CRMs and ERPs, PBX and call systems, and any system reachable over an API. Development support is available for custom integrations.

Facebook Messenger automation — frequently asked questions

Can WaaPY automate my Facebook Messenger conversations?

Yes. WaaPY connects your Facebook Page through Meta’s official Messenger Platform and adds an AI chatbot, automated routing, ticketing, CRM records and workflow automation on top of your Page’s conversations.

How long can I reply to a Messenger conversation?

The standard messaging window is 24 hours from the customer’s last message. A human agent can reply up to 7 days later for support cases using the human agent tag. Outside those windows, you use utility messages, marketing messages or a one-time notification depending on the use case.

Did Facebook remove Messenger message tags in 2026?

Meta retired the CONFIRMED_EVENT_UPDATE, ACCOUNT_UPDATE and POST_PURCHASE_UPDATE tags. Order, account and appointment notifications now run through pre-approved utility message templates. WaaPY’s Messenger setup uses the currently supported message types.

Can multiple agents manage one Facebook Page inbox?

Yes. WaaPY gives you a shared Messenger inbox with agent assignment, transfers, internal notes and access-level controls, so several people can work the same Page without stepping on each other.

Can WaaPY handle leads from Click-to-Messenger ads?

Yes. Conversations opened from Click-to-Messenger ads and m.me links land in the WaaPY inbox, where they can be auto-qualified by the AI chatbot, tagged with campaign source and routed to the right salesperson.

Can I automatically reply to Facebook comments?

Yes. WaaPY supports responding to comments and sending the commenter a private reply in Messenger, which is the compliant way to move a public thread into a private conversation.

Does the AI chatbot need to disclose that it is a bot?

Where applicable law requires it, yes — and it is good practice everywhere. WaaPY lets you configure a disclosure message at the start of automated conversations.

Can I run Messenger, Instagram and WhatsApp in the same inbox?

Yes. WaaPY is omnichannel by design. One inbox, one contact record, one AI layer, one ticketing system and one set of reports across every connected channel.

How much does it cost and is there a trial?

WaaPY offers a 15-day free trial, followed by monthly and annual plans. Full details are on the pricing page.

Check out our plans, and get started now

Make your Facebook Page a revenue channel, not an unread inbox

Put every Messenger conversation in front of the right agent, with AI handling the first mile and your CRM capturing the result.