WaaPY – WhatsApp Broadcast, Automation, Notification & Customer Service Software
WhatsApp Business API Platform with AI Chatbot, Broadcasts and Voice Calling
Run WhatsApp the way a serious business should. WaaPY gives you the official WhatsApp Business API with a shared team inbox, an AI chatbot connected to your own data, approved-template broadcasts, WhatsApp voice calling, ticketing and CRM — in the same platform that runs your Instagram, Messenger, TikTok and Telegram conversations.
Meta Business Partner. Official API. No phone passed around the office, no personal numbers, no lost chats when a staff member leaves.
The WhatsApp Business app was built for one person with one phone
Most businesses start on the free WhatsApp Business app. It works until the business grows — and then it becomes the bottleneck.
The WhatsApp Business API — now called the WhatsApp Business Platform — removes those limits. But the API is infrastructure, not software: no inbox, no chatbot, no reporting of its own. WaaPY is the platform that sits on top of it.
| Capability | WhatsApp Business App | WhatsApp Business API on WaaPY |
|---|---|---|
| Number of agents | One phone, a few linked devices | Unlimited agents in a shared inbox |
| Conversation assignment | ✗ | ✓By person, department or branch |
| Broadcast reach | Only contacts who saved your number | Any opted-in customer, via approved templates |
| AI chatbot | Basic away and greeting messages | AI connected to your databases, CRM and APIs |
| Ticketing and SLA | ✗ | ✓ |
| CRM and integrations | ✗ | ✓n8n, CRM, ERP, PBX, open API |
| Voice calling | On the phone only | WhatsApp calls answered by agents in the browser |
| Reporting | ✗ | ✓Response time, volume, agent performance |
| Data ownership when staff leave | History stays on their device | History stays with the business |
| Other channels, same inbox | ✗ | ✓Instagram, Messenger, TikTok, Telegram |
WhatsApp Business App vs WhatsApp Business API on WaaPY
Everything you need to sell, support and notify on WhatsApp
Shared WhatsApp inbox for the whole team
Every agent works the same WhatsApp number from their own login. Assign conversations by person, department or branch, add internal notes, transfer chats mid-conversation, and restrict visibility with access-level controls so complaints, payments and VIP accounts stay with the right people.
Advanced AI chatbot connected to your data
The WaaPY AI chatbot is not a keyword menu. It connects to your databases, CRM, product catalogue and APIs, so it can answer with live stock, real pricing, order status, booking availability and eligibility checks. It reads images, understands voice notes, replies in your customer's language, runs 24/7, and hands over to a human agent with the full context attached.
Broadcasts and campaigns with approved templates
Send promotions, launches, reminders and re-engagement campaigns to opted-in customers using Meta-approved message templates. Personalise with variables, segment by labels and contact fields, schedule the send, control the sending interval, and track delivery and replies. Replies land straight back in the shared inbox as conversations.
WhatsApp voice calling in the browser
Customers can call your WhatsApp business number and your agents answer from the WaaPY dashboard — no personal phone, no desk handset. Each agent gets their own extension, calls are routed with access control, and call activity sits beside the chat history on the same customer record. Business-initiated calls are supported where the customer has granted call permission, in line with Meta's rules.
Transactional notifications
Order confirmations, delivery updates, appointment reminders, payment receipts and OTPs sent as utility and authentication templates — triggered automatically from your systems through n8n or the WaaPY API.
Click-to-WhatsApp ad lead handling
Conversations started from Click-to-WhatsApp ads land in the inbox with their campaign source, get qualified by the AI chatbot, and are routed to the right salesperson while intent is still high.
Smart ticketing, labels and SLA
Every conversation becomes a trackable ticket with owner, status, labels and history. At the end of the day you know exactly what is still open and who owns it.
CRM, contacts and analytics
Contact profiles with custom fields, tags and full conversation history — merged with the same customer's Instagram, Messenger, TikTok and Telegram history. Dashboards cover volume, first-response time, resolution rate, campaign performance and agent workload.
n8n workflows, PBX and open API
Connect WhatsApp to your CRM, ERP, e-commerce store, booking system, Google Sheets or PBX. Build flows visually in n8n or work directly against the WaaPY API, with development support available for custom integrations.
WhatsApp Business API rules and pricing, explained plainly
WhatsApp is the most powerful business messaging channel in Southeast Asia, and the most tightly governed. Understanding the messaging window, template categories and Meta's pricing is the difference between a channel that pays for itself and a bill that surprises you.
| Message type | When you can send it | Approval needed | Typical use |
|---|---|---|---|
| Service message | Within 24 hours of the customer's last message | No | Sales and support conversations |
| Marketing template | Any time, to opted-in customers | Yes — Meta review | Promotions, launches, re-engagement |
| Utility template | Any time, linked to a transaction | Yes | Order, delivery, appointment, payment updates |
| Authentication template | Any time | Yes | OTPs and verification codes |
| Click-to-WhatsApp ad | Extended free entry window from the ad click | No for replies | Converting paid ad traffic |
| Voice call (customer-initiated) | Whenever your calling hours allow | No | Sales and support calls |
| Voice call (business-initiated) | Only after the customer grants call permission | Permission required | Follow-up and callback |
WhatsApp Business API message types and rules
Meta charges per delivered template message, priced by category — marketing, utility, authentication — and by the recipient's country. Marketing is the most expensive category; utility and authentication are far cheaper.
Instagram is a conversation channel, not a blasting channel. WaaPY's job is to make sure every conversation you legitimately open is answered fast, tracked properly, and converted — and to send your bulk campaigns down the channel that is actually built for them. See WhatsApp broadcast and bulk messaging →
Updated September 2026
| Date | Change |
|---|---|
| July 2025 | Billing moved from per-conversation to per-message |
| July 2026 | Current Meta rate cards took effect |
| 1 October 2026 | Service messages and in-window utility templates start being charged beyond a monthly free allowance |
WhatsApp pricing changes timeline
From bot token to live AI inbox in four steps
1-
Verify with Meta
Complete Meta business verification and register your number. WaaPY guides this as a Meta Business Partner.
2-
Set up your team
Add agents, departments, access rules and calling extensions.
3-
Configure automation
Build the AI chatbot's knowledge sources, routing, escalation, and submit your first templates for approval.
4-
Go live and measure
Launch conversations, campaigns and calls; track response time, results and resolution rate.
Setup typically takes about an hour once Meta verification is complete. Onboarding training is included, and support runs through the ticketing system or WhatsApp.
Best fit for businesses whose content already creates questions
Retail and e-commerce
Product questions, order updates, abandoned-cart recovery and repeat-purchase campaigns.
Automotive and tyre retail
Service bookings, stock checks, quotations and reminder campaigns.
Financial services and advisory
Eligibility screening, document collection and appointment scheduling with an audit trail.
Healthcare, clinics and wellness
Bookings, reminders, rescheduling and follow-up calls.
Property and real estate
Lead qualification from ads, viewing appointments and agent routing.
Education and training
Course enquiries, enrolment, fee reminders and class announcements.
Example — wholesale supplier: a dealer scans a QR code on an invoice → the bot verifies the dealer and sends the live price list → a reorder flow opens in chat. Outcome: reorders placed without a sales call.
The Instagram messaging rules — and how WaaPY keeps you compliant
Instagram messaging is governed by Meta's platform policy. Most businesses discover these rules the hard way, after a failed send or a restricted account.
A customer who DMs you on Instagram today and messages your WhatsApp number next week is one contact with one history — not two disconnected conversations in two apps. See all WaaPY features
Connects to the systems you already run
n8n for visual workflow automation, CRMs and ERPs, PBX and call systems, and any system reachable over an API. Development support is available for custom integrations.
Instagram DM automation — frequently asked questions
The WhatsApp Business API, now called the WhatsApp Business Platform, is Meta’s official interface for medium and large businesses to send and receive WhatsApp messages at scale. It has no inbox of its own, so businesses use a platform such as WaaPY to get a shared inbox, chatbot, broadcasts, reporting and integrations on top of it.
The app is designed for one person on one phone. The API supports unlimited agents, automation, broadcasts to any opted-in customer via approved templates, CRM integration and reporting. WaaPY provides that API with a full platform on top.
Meta charges per delivered template message, based on category — marketing, utility or authentication — and the recipient’s country. From 1 October 2026, Meta has announced charges for service messages and in-window utility templates beyond a monthly free allowance. WaaPY’s platform fee is separate from Meta’s message fees.
When a customer messages you, a 24-hour window opens in which you can reply with free-form messages. Outside that window you must use a Meta-approved template. WaaPY shows the window status on every conversation.
Yes. Customers can call your WhatsApp business number and agents answer from the WaaPY dashboard in the browser, each on their own extension. Business-initiated calls are possible after the customer grants call permission.
Usually yes. A number currently on the WhatsApp Business app can be migrated to the API, though it can then no longer be used in the app itself. WaaPY guides you through the migration during onboarding.
Yes. WaaPY is an omnichannel platform — one inbox, one contact record, one AI layer, one ticketing system and one set of reports across every connected channel.
WaaPY is a Meta Business Partner and runs on Meta’s official WhatsApp Business Platform, so your account operates within Meta’s policies rather than through unofficial workarounds that risk a ban.
Check out our plans, and get started now
Turn WhatsApp into your best-run channel
each the right people, and calls your team can actually answer — all in one platform.